Category Archives: Direct Mail

End the Earth Day Worries – Direct Mail is Renewable!

Do your customers complain about all the paper you’re wasting on direct mail campaigns? Or perhaps you are looking to green up your…
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Building Trust with Print in a Digital World

Click through ads are fleeting and junk emails annoying. From Facebook ads to pop-ups it seems like there is no end to the…
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The Top 3 Reasons Companies Fail at Direct Mail

Too many direct mail campaigns fail to generate revenue. It’s not because direct mail doesn’t work. Survey after survey and research study after…
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Fun Facts on the History of Stamp Rates

As the nation adjusts to the January 22nd $0.02 increase in the postage stamp rate, it seemed like a good time to dig…
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Direct Mail Designed for Women Wins

If you’re in marketing, you already know that women wield a lot of purchasing power. Recent data not only confirms their purchasing power,…
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Proposed 2017 Postage Rate Increase

The US Postal Service has requested permission to increase postage rates in the new year. If approved the rates will increase on January…
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USPS Rate Adjustment on August 28, 2016

The US Postal Service recently announced a rate adjustment that will go into effect on August 28, 2016. The price for First-Class mail…
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Your Direct Mail Postage Options

We’re in the middle of a big project here at DreamWise. We are putting stamps on more than 50,000 little 4” X 6”…
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Direct Mail Checklist

If you’re thinking about or struggling with direct mail this list is for you. Too often we see businesses give up on direct…
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Success in Direct Mail Then & Now: 20 Years of Change

In a few months DreamWise will be celebrating our 20th Anniversary. As always, time flies but at the same time things sure have…
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